Senior Product Marketing & CI Leader

I help B2B SaaS companies win more deals.

I turn competitive insights into sharper strategy, stronger enablement, and go-to-market teams that know exactly how to win.

LinkedIn · michellebrobin@gmail.com · 773-531-3457

My Story

From marketing products to marketing people, and back again.

My path here wasn't linear. It started in publishing as a graphic designer, and I kept moving upstream along the marketing strategy line until I landed in product management at Wolters Kluwer.

That's when things got interesting. I went from marketing products to marketing people. I built Brand Your Career, a coaching business helping senior marketers land better jobs. I was the strategist, the sales team, the customer researcher, and the finance department all at once. That experience changed how I think about product marketing because I've been in every seat at the table.

Eventually I missed working with a team. And I realized I wanted to just do the work I found most interesting: product marketing. So I came back to it with a sharper lens, leading competitive intelligence and GTM strategy in HR tech and nonprofit SaaS.

Now I'm focused on helping B2B SaaS companies win. Whether that's through competitive intelligence, sharper positioning, or enablement that sales teams actually use.

How I Drive Results

Building a competitive intelligence program from the ground up.

The Challenge

When I joined Neon One, I started listening to sales calls and noticed reps were struggling to answer a basic question: "Why Neon One?" There was no consistent story. The Klue instance was full of outdated content and nobody was using it.

The Approach

I started by surveying the sales team. What did they actually want from a battlecard? What would make them open Klue instead of winging it? From their input, I built a new battlecard template, got sales buy-in, and overhauled all 15 cards. We launched a bi-weekly competitive intel newsletter and revamped the closed-deal survey, eventually adding live win/loss interviews.

The Outcome

Within three months, Klue usage jumped to 80% and ARR improved 12%. When later data revealed we were losing to our top competitor at a high rate, I developed targeted training with objection handling and role plays. Our win rate against that competitor doubled and held.

Klue usage → 80% ARR +12% Win rate 2x vs. top competitor

What Sets Me Apart

I've been the business, not just the marketer.

Most PMMs have marketed products inside a company. I've done that, but I've also built, priced, sold, and supported my own. Running a business for over a decade gave me something you can't learn in a corporate role: real empathy for what sales, product, and finance are dealing with. I speak their language because I've lived their problems. Cross-functional work comes naturally to me because I'm not guessing at their priorities. I've had them myself.

I treat AI as a tool, not a buzzword.

I use Claude, Gemini, and other AI tools in my actual workflow. I've used Claude to build a hiring signals report on my target companies, designed this website with Claude, and analyzed my LinkedIn network to create an outreach campaign that got a 40% response rate. I approach AI the same way I approach competitive intelligence: find the signal, cut the noise, move faster.

What People Say

From the people I've worked with.

"Michelle built our product marketing organization from the ground up, bringing structure, strategy, and a culture of excellence to a brand-new function. She’s a collaborative partner, a thoughtful problem solver, and a leader who knows how to turn messy challenges into clear, actionable programs. Most importantly, Michelle leads with empathy."

Marienis Pelayo — Direct Report, Neon One

"Michelle is an extremely experienced and strategic marketer. She has always impressed me with her drive and clarity of thought, and her ability to turn complex ideas into a clear, value-focused set of messages and content."

Geoff Webb — Manager, isolved

"Michelle has an uncanny ability to cut through the confusion and chaos, and lead you straight to the heart of the matter."

Kathleen Banks — President, Advancement Digital

Ask Michelle

Curious about how I work?

Ask me anything about my product marketing experience, how I approach competitive intelligence, or what I'm looking for next.

Let's Connect

I'd love to talk.

I'm exploring senior product marketing roles in HR tech and B2B SaaS, focused on competitive intelligence, positioning, and sales enablement. If you think there's a fit, let's chat.

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